Client
GoPivot Solutions
Services
Paid Advertising Management, Website Development, SEO
Year
2024 – Present
GoPivot Solutions is a mobile-first engagement platform that brings corporate wellness, workplace safety, culture, and recognition into one unified experience. Built for complex organizations, it lets employers run customized programs across departments, locations, and workforce populations without adding another vendor.
GoPivot’s model is behavior-driven and incentive-led: employees earn points by completing activities tied to wellbeing, safe behaviors, and positive engagement, then redeem those points for rewards through an incentive marketplace. GoPivot also positions its approach as pay-for-performance (not PEPM), and supports rollout through a bilingual program management team focused on easy implementation and integration.
Learn more about GoPivot’s Corporate Wellness Program.
KAFURE Consulting has been GoPivot’s growth marketing partner for the past two years, managing paid advertising, SEO, and website development. We oversee their paid acquisition strategy, built and optimized lead-generation forms, implemented conversion tracking for accurate attribution, and integrated HubSpot into their marketing program to strengthen lead capture, routing, and reporting.
In 2025, we helped redesign and launch GoPivot’s website and have continued to manage their SEO end-to-end, including technical SEO, on-page optimization, and ongoing blog content production. Across the engagement, our work has helped GoPivot generate hundreds of leads and improve rankings for priority keywords, including “Corporate Wellness Programs,” supporting sustained demand through both paid and organic channels.
